“Frogs” are ugly, disgusting tasks that one is reluctant to do, but should because of the potential upside.
We all have “frogs” in our personal and professional lives.
There is limited time in each day; you will never get to all the things on your to-do list. Never.
If the day was magically 48 hours long instead of 24 hours long, we’d still find ways to procrastinate and fill the time with unimportant activities.
Immediate action — without hesitation — on your ugliest, most disgusting “frog” is one path toward success.
Your individual ability to take on tough tasks and have hard conversations directly impacts your career trajectory. Simply said, not simply done for most people.
Most people will take the path of least resistance, confusing being “busy” with being “productive.”
Most people are not even truly “busy”, but rather they are “distracted” by the multitude of options before them, constantly shifting time and energy without any substantial progress.
Most people with “20 years of experience” have just lived out the exact same year twenty times with little personal or professional growth to show for it.
Modern society has allowed pockets of complacency that we need to overcome with individual will-power.
Eat your frogs.