True&Co is an intimate apparel brand that uses real-world data and algorithms to design better fitting bras.
The brand wanted to refresh their homepage with a more contemporary vibe using modern design language.
Working with the Head of Marketing, I designed the following desktop and mobile layouts.
The designs went live in August 2016.
There were 3 goals for the redesign:
1. Showcase True&Co’s many product categories with modern design language
2. Feature customer posts from Instagram
3. Highlight True&Co’s bra fit consultation services
The redesign prominently features a mosaic pattern, allowing each of the different product categories visual representation on the page when first loaded.
This differs from the previous carousel dominant design that only allowed 1 product category to be featured at a time.
The second section features social media posts from True&Co customers.
The Instagram posts link to directly to the relevant product page, creating an immediate purchasing opportunity.
The final section highlights True&Co’s fit consultation services, a key brand differentiator in the intimates market.
The menu-like presentation shows the different consultations options in an approachable aesthetic.